Latest APT Blogs

a receptionist at a medspa speaks with a patient about her intake forms
How to Price Your Aesthetic Services

Dec 05 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

One of the most important decisions you will make when opening a medical aesthetics clinic is how to price your services. Setting a competitive pricing structure for your medspa will help you generate revenue, but also communicate your...

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A med spa receptionist showing a pamphlet to a man and woman
The Importance of Reputation Management for Med Spas

Nov 21 2023

Reading Time: 4 Minutes

Author: Patricia Pezzano

The value of med spa reputation management cannot be overstated. A good reputation boosts your credibility, visibility, and profitability. Offering expert cosmetic services is a great start. But how would-be customers perceive you extends well beyond your services....

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A medical aesthetician conducts a patient consultation for a female patient
6 Steps for Conducting an Aesthetic Patient Consultation

Nov 07 2023

Reading Time: 3 Minutes

Author: Patricia Pezzano

A patient consultation is a key part of any medical procedure. It is a legal requirement. It is also a chance to build client rapport, understand what the patient needs, and plan the right treatment. A good consultation...

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A female patient receiving scalp injection from a medical practitioner
What Is Regenerative Aesthetics?

Oct 24 2023

Reading Time: 4 Minutes

Author: Patricia Pezzano

As we age, our collagen and elastin production slows down. This contributes to visible aging and facial lines. While this is normal and beautiful, not everyone embraces it. That’s okay! Many people use beauty products and treatments to...

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