Medical Aesthetics Business Course

Course Overview

The Medical Aesthetics Business Course is ideal for practitioners or business owners who are looking to start or enhance their business practices. This introductory level course focuses on the fundamentals of building planning, essential equipment, marketing, finance, and everything in between. This aesthetics business course is aimed at licensed medical physicians, registered nurses, dentists, and any healthcare professional or practitioner who has already trained or has taken APT Injection Training courses. It can also be taken by anyone who is thinking about opening a medical aesthetics practice.

Course Curriculum

How to Use This Course:
A Message from Our Founder
Our Gift To You!
Before We Begin:
Pre-Course Survey

Learning Objectives: Medical Aesthetics Business Course

Scope of the Market

Exploring Workplace Options
Video: How to Write a Business Plan
Dr. Tim Pearce – How to Start an Aesthetics Business
Dr. Tim Pearce – From NHS Worker to A Successful Aesthetics Clinic Owner

Organizational & Legal Business Structures
Video: Types of Business Organizations

What are Mission and a Vision Statements?

Simon Sinek TED Talk – Start with WHY
Simon Sinek – Start with WHY in ALL of your Conversations
Simon Sinek – What is a Vision?
Simon Sinek – Things that Make a Vision Meaningful
Simon Sinek – Leading with Your Values
Activity: Refining Your Vision Statement

Creating Your Marketing Plan
Traditional vs. Modern Marketing
What is Digital Marketing?
What is Search Engine Optimization (SEO)?

How Do Websites Work?
Key Ingredients for a Website
Making Your Website Easy to Use
Website Do’s and Don’ts

Government of Canada: Cosmetic Advertising, Labelling and Ingredients
The Canadian Code of Advertising Standards
Marketing with Influencers: A Guideline

Business Finances

College of Physicians and Surgeons of Ontario (CPSO)
CPSO: Practice Guide
CPSO: Changing Your Scope of Practice
Royal College of Dental Surgeons of Ontario (RCDSO)
CNO: College of Nurses of Ontario – Scope of Practice

About Medical Directors
Direct Orders vs. Medical Directives

Electronic Medical Records
Patient Consultation Tools

Clinic Operations

Business and Professional Liability Insurances
General Liability vs. Professional Liability Insurance

References

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About This Course:

The Medical Aesthetics Business Course is designed to equip students with a comprehensive understanding of the diverse field of medical aesthetics and the essential skills needed to succeed within it. Through engaging modules, students will explore the wide range of aesthetic services available, delve into various career paths within the industry, learn how to develop robust business plans and navigate legal and organizational structures effectively. This course emphasizes the importance of crafting impactful mission and vision statements, understanding both traditional and modern marketing strategies, and mastering the development of a functional website tailored for the medical aesthetics industry. Additionally, students will gain a solid understanding of Canadian marketing laws, financial literacy, scopes of practice, the role of medical directors, and the significance of Electronic Medical Record systems in healthcare documentation. Operational aspects such as administration, human resources, and insurance considerations are also covered to ensure students are well-prepared to manage successful medical aesthetics ventures.

For more information or to register for this course,
Please call us at 289-274-9090 or REQUEST MORE INFO HERE
Educational subsidies available, call us to learn more