Latest APT Blogs

A med spa receptionist showing a pamphlet to a man and woman
The Importance of Reputation Management for Med Spas

Nov 21 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

The value of med spa reputation management cannot be overstated. A good reputation boosts your credibility, visibility, and profitability. Offering expert cosmetic services is a great start, but how would-be customers perceive you extends well beyond your services....

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A medical aesthetician conducts a patient consultation for a female patient
6 Steps for Conducting an Aesthetic Patient Consultation

Nov 07 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

A patient consultation is an essential and crucial part of any medical procedure, whether it’s an injectable treatment, laser treatment, or a more complex surgery. Not only is it a legal requirement, but it’s also an opportunity to...

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A female patient receiving scalp injection from a medical practitioner
What Is Regenerative Aesthetics?

Oct 24 2023

Reading Time: 4 Minutes

Author: Patricia Pezzano

As we age, our collagen and elastin production slows down, which contributes to visible aging and the appearance of facial lines and wrinkles. While this is perfectly normal and beautiful, not everyone embraces it—and that’s okay! Many people...

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A cell phone screen showing a Google review of 4.8 stars
7 Ways to Respond to Negative Feedback About Your Med Spa

Oct 10 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

Words have power—especially when they’re written online! For businesses in the medical aesthetics industry, reviews and testimonials matter. They help build trust, which is particularly meaningful given the sensitive and personal nature of the services they provide to...

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