Latest APT Blogs

a receptionist at a medspa speaks with a patient about her intake forms
How to Price Your Aesthetic Services

Dec 05 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

One of the most important decisions you will make when opening a medical aesthetics clinic is how to price your services. Setting a competitive pricing structure for your medspa will help you generate revenue, but also communicate your...

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A med spa receptionist showing a pamphlet to a man and woman
The Importance of Reputation Management for Med Spas

Nov 21 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

The value of med spa reputation management cannot be overstated. A good reputation boosts your credibility, visibility, and profitability. Offering expert cosmetic services is a great start, but how would-be customers perceive you extends well beyond your services....

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A medical aesthetician conducts a patient consultation for a female patient
6 Steps for Conducting an Aesthetic Patient Consultation

Nov 07 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

A patient consultation is an essential and crucial part of any medical procedure, whether it’s an injectable treatment, laser treatment, or a more complex surgery. Not only is it a legal requirement, but it’s also an opportunity to...

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A female patient receiving scalp injection from a medical practitioner
What Is Regenerative Aesthetics?

Oct 24 2023

Reading Time: 4 Minutes

Author: Patricia Pezzano

As we age, our collagen and elastin production slows down, which contributes to visible aging and the appearance of facial lines and wrinkles. While this is perfectly normal and beautiful, not everyone embraces it—and that’s okay! Many people...

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