Latest APT Blogs

A med spa receptionist showing a pamphlet to a man and woman

The Importance of Reputation Management for Med Spas

Nov 21 2023

Reading Time: 4 Minutes

Author: Patricia Pezzano

The value of med spa reputation management cannot be overstated. A good reputation boosts your credibility, visibility, and profitability. Offering expert cosmetic services is a great start. But how would-be customers perceive you extends well beyond your services....

A medical aesthetician conducts a patient consultation for a female patient

6 Steps for Conducting an Aesthetic Patient Consultation

Nov 07 2023

Reading Time: 3 Minutes

Author: Patricia Pezzano

A patient consultation is a key part of any medical procedure. It is a legal requirement. It is also a chance to build client rapport, understand what the patient needs, and plan the right treatment. A good consultation...

A female patient receiving scalp injection from a medical practitioner

What Is Regenerative Aesthetics?

Oct 24 2023

Reading Time: 4 Minutes

Author: Patricia Pezzano

As we age, our collagen and elastin production slows down. This contributes to visible aging and facial lines. While this is normal and beautiful, not everyone embraces it. That’s okay! Many people use beauty products and treatments to...

A cell phone screen showing a Google review of 4.8 stars

7 Ways to Respond to Negative Feedback About Your Med Spa

Oct 10 2023

Reading Time: 5 Minutes

Author: Patricia Pezzano

Words have power—especially when they’re written online! For businesses in the medical aesthetics industry, reviews and testimonials matter. They help build trust, which is particularly meaningful given the sensitive and personal nature of the services they provide to...